The World’s Artisans Made This Year’s Agenda at the Skoll World Forum in Oxford
Last week, members of the Mela team attended the annual Skoll World Forum in Oxford, England. This is a gathering of the world’s mavericks — individuals who see the world as a more equitable place and are restless to reform it.




1. Nonprofits or organizations focused on social change don’t always understand the nuances of business. And yet, many organizations that work with artisans are nonprofits. So the two have to come together to help each other: nonprofits can do trainings and help artisans improve their skill sets while businesses can create markets.
2. Design is powerful. Products have to sell themselves. The story is an added perk. Can this mission-driven product compete with what’s in the market? It may have a better story, a more powerful impact in the supply chain, but if the design is dated, or unappealing, it will not sell. So invest in designers.
3. Coalitions are needed. Alone one company can only create limited impact. A coalition of companies and nonprofits can be much more forceful.
4. No more charity buys. The era of buying stuff because it made you “feel good” is over. Customers want to buy products because they’re useful, practical, and fit into their decor or lifestyle. The t-shirt for a “good cause” is dead. Encourage companies to build viable products, not charity buys.
5. Market tactfully. Much like design, the marketing has to compete with conventional brands. Is it alluring, tasteful, exciting? Ethical brands can’t be preachy. They have to show, not tell, that their products are better — or worth purchasing.
While these were clear takeaways of what the artisan sector knows, and can work towards, other areas are murkier.1. Could artisans be compared to coffee farmers? No. The comparison between handmade goods and commodities such as coffee and chocolate are hard to justify. While coalitions, international organizations, and certification bodies have helped small-scale farmers connect to larger marketplaces, the artisan sector isn’t one global commodity. It can’t be treated with a homogenous approach.
2. An Etsy for the developing world? This seems like a long shot. While it may seem romantic (and ideal) to foresee a world where artisans in the developing world can sell directly to customers globally, the logistics of this are overwhelming and challenging. Many artisans don’t speak English, struggle with digital platforms, and don’t have any way of accepting payments. Plus, their designs need development. Thus, intermediaries will be necessary to help them connect to markets.
3. Capitalism will eek out injustices. The room was divided on this: can capitalism create markets and help alleviate inequalities? Historically, capitalism hasn’t been able to solve inequalities by itself. However, some argued the delicate balance of supply and demand can uplift the artisan sector in the coming years.
What do you think? Comment below and let us know what you think the artisan sector needs to advance forward.