Mela Artisans collaborates with leading impact marketplace Novica
BOCA RATON FL - October 24, 2024
Mela Artisans, a socially conscious luxury lifestyle brand with offices in Boca Raton and Delhi, India announced today that it had signed a comprehensive sales and marketing collaboration agreement with NOVICA.
This sales collaboration will help further Mela Artisans’ mission of supporting the artisans of India by providing a sustainable global market and promoting their entrepreneurship through high-end home accessories and home furnishings. These affordable luxury goods, which combine the centuries-old handcrafting traditions and techniques of India’s artisan communities with modern and contemporary design, are currently sold on the Mela Artisans web shop, various online marketplaces and in leading specialty stores nationwide.
This sales collaboration will significantly expand the reach of Mela Artisans network of artisans and the beautiful products that Mela Artisans has designed across all the NOVICA sales channels. NOVICA has a broad direct to consumer distribution footprint which includes its own marketplace, catalogs and subscription boxes. Additionally NOVICA artisans globally will have access to Mela Artisans’ significant wholesale network of buyers.
"I am delighted to partner with NOVICA, a pioneer, and leader in hosting the largest fair trade marketplace in the world,” says Mela Artisans Founder and CEO Navroze S. Mehta. “We both share a similar philosophy and mission of empowerment and support of artisans globally”
“We are thrilled to collaborate with Mela Artisans, a brand that shares our passion for preserving cultural heritage and uplifting artisans worldwide,” said Roberto Milk, Cofounder and CEO of NOVICA, adding, “This partnership will not only expand the reach of these incredible handcrafted products but will also deepen the positive impact we collectively have on artisan communities.”
For more information on the Mela Artisans collection and the artisan communities, please visit www.melaartisans.com. For more information on NOVICA, please visit www.novica.com.
About Mela Artisans
Mela Artisans is a design driven luxury lifestyle brand that contemporizes traditional handcrafted techniques and celebrates local artisanal skills, along with fostering entrepreneurship and sustainable social uplift in the
communities in which it does business. Co-Founded in October 2010 by entrepreneur, Navroze S. Mehta and his daughter Sonali Mehta-Rao, Mela Artisans has launched collections with Neiman Marcus, Bergdorf Goodman, Bloomingdales, Holt Renfrew and other fine boutiques nationwide and online at www.melaartisans.com.
About NOVICA
Founded in 1999 to empower global artisans and preserve endangered cultural art forms, NOVICA.com has become the leading online fair trade marketplace in the world. NOVICA and its 10 Artisan Empowerment Hubs around the world work directly with thousands of artisans to bring handmade fair trade gifts, jewelry, fashions, and decor directly to customers.
